Own the Story,
Design Your Kind.
We create with heart — crafting brands and products that bring smiles today and pride for generations to come. Partnering with those who seek real change, we turn original ideas into lasting impact. Design with empathy, build with consistency, and enjoy every step of the way.
Our Values
Great design feels right because it comes from real understanding.
1+1=limitless. We’re external team that feels like part of your crew.
We celebrate each person’s uniqueness. Great design reflects true identity—one of a kind.
We shine when others succeed. We empower our clients to achieve the greatness.
Meet the Team
We are designers, thinkers, entrepreneurs, and optimists. We bring 20 years of versatile experience,
20 international awards, and 1 vision to create kind design.
Sasha Tseng
Founder・Designer
Sasha is a holistic design hybrid, blending business, branding, and product design to craft thoughtful, seamless brand journeys. With experience at LUNAR, Hewlett Packard, BenQ, NIO, and Nooie, she developed her own storytelling and strategic style. Sasha believes every strong brand has a clear purpose, with soul and actions aligned.
Based in Los Angeles with her husband, son, and cat, Sasha also teaches yoga as a creative outlet.
Chiawei Lin
Founder・Designer
Chiawei is an industrial designer with over a decade of experience in start-ups, corporations, and agencies. He focuses on human-centered design, creating products that feel like personal gifts. His work blends function and beauty with a touch of joy, believing good design speaks for itself.
Based in Seattle with his wife, daughter, and cat, Chiawei finds happiness skiing in snow-covered mountains.
